Motorsport Sponsor Relations

How sponsors use NASCAR

3× Brand recognition

NASCAR fans are three times more likely to try a product they see on race day. Your logo on the car puts your brand in front of them at the track, on TV, in photos and on social media.

Then put the sponsorship to work in your own marketing.

You're not just Product X anymore. Product X is now part of one of America's top three racing series.

B2B Business in the garage

Sponsorship puts you in the garage alongside other businesses that can use your products and services. Sponsors often find new customers, suppliers and deals with the companies parked next to them.

VIP At-track hospitality

Entertain existing and potential clients, or reward your employees and customers. Your guests get:

Access inside the garage and pits
The race from the team's pit box
Time with the team and the driver

Sponsoring in a NASCAR series isn't just a sponsorship. It's an experience your clients will remember for a lifetime.

Voice The team speaks for you

Your team becomes your spokespeople. The driver and crew represent your brand in interviews, at appearances, on social media and with every fan they meet.

How your sponsorship helps the team

Racing is expensive before the green flag ever drops. Here's where a team's money goes.

Every race, at least $20,000 Just to leave the shop

Two sets of tires, equipment rental, travel and entry fees, all before the car drives into the infield. It adds up quick.

Starting at $30,000 Superspeedway motor rental

Superspeedways like Daytona, Talladega and Indianapolis require a rented motor. Even a lower-end motor program runs about $125,000 a year.

Every week Crew & upkeep Keeping the team running

Team salaries, plus constant upkeep on the race vehicle.

More resources buy top-tier parts, and top-tier parts mean more speed. The teams that run in the back every week are the teams that dream of being competitive. Your sponsorship can help change that.

Think down the road. You just might be able to say, “Yeah, they drove for us when they were getting started.”

Build the deal that fits

Every sponsorship can be shaped to your budget. Add items to raise your visibility, or take items away to lower the cost.

Top tier

Primary

You control the paint scheme, within NASCAR's rules: your colors and design on the car
Premium branding on the race car: hood and upper quarter panels
Premium branding on the pit box, pit wall and other team equipment, depending on the length of the sponsorship
Crew shirts
Fire suit design for the driver and pit crew: an additional charge, unless included in a multi-race deal

Most garage and pit VIP passes

Mid tier

Associate

Selected branding on the race car: B post, C post, lower quarter panels, TV panel or deck lid
Mentions by the driver and crew during interviews
Social media shout-outs on the team's channels

Garage and pit VIP credentials (fewer than primary)

Trade

Product

Supply product the team uses instead of, or along with, financial support
Hotel rooms: the team usually needs 2 to 5 rooms for 2 to 4 nights, depending on the track location and how far the team has to travel
Where your logo goes on the car depends on the amount of product you provide

Placement based on product value

Every sponsorship: social media shout-outs on the team's social channels.

Make your offer

Pick a series below, then follow three steps. The No. 0 shown is a sample; we match your offer with a team in that series.

Step 1Select sponsorship location

Go primary for the hood and upper quarter panels, or choose associate spots one at a time.

Step 2Name your price

Enter what you'd like to pay for each spot. There's no minimum to start a conversation.

Step 3Submit your offer

Add your contact details and press Submit. We review every offer and get back to you with a proposal, usually within two business days.

Choose your spots

Tap the car or the list

Sample shown as No. 0 for the O'Reilly Auto Parts Series. Spot locations are the same in all three series; your logo goes on the team we match you with.

Top view

Side view · left side

Rear view

Primary sponsorship Associate spot selected Available Contingency decals (NASCAR-provided, not for sale)

Tap Shared on a spot if you'd split it with another sponsor, usually for a lower price.

Add to your sponsorship

Optional extras beyond the car. Each one you add raises your offer.

Your offer

Sponsorship type

Garage and pit VIP passes requested (per race)

Term Amounts are what you'd pay per race, or for the full season if you pick Full season.

Races you want (2027 schedule)

Choose tracks

Pick one or more. Tracks with two races are marked Spring, Summer or Fall.

Home market or other race preferences

Company

Industry

Contact name

Phone

Anything else we should know?

Confirm the series you want to sponsor Craftsman Truck Series O'Reilly Auto Parts Series NASCAR Cup Series Pick one before you submit.

Offer total $0

Select at least one spot and enter an amount.

After you submit

What happens next

We take your offer to teams in the series you chose. Every team decides for itself, so you'll hear back with one of three answers:

Accepted

A team takes your offer as you made it. We put the agreement together and get your logo on the car.

Counter offer

A team likes your offer but suggests a different price, spot or number of races. You can accept it, adjust it or walk away.

Declined

A team passes on the offer. We'll tell you why when we can, and look for another team or a deal that fits better.

Once a sponsorship agreement is reached, you'll receive the team's payment information. From there, MSR works with you and the team every step of the way to make it an incredible sponsorship experience.

Making an offer doesn't commit you to anything. Nothing is final until both sides sign a sponsorship agreement.

Offers received

0 offers

Top offer per spot

Received	Sponsor	Spots & amounts	Term	Total	Status

What is MSR?

Motorsport Sponsor Relations is owned by Doug Kranz and based in Las Vegas, Nevada. Doug has been involved in motorsports for more than 25 years. He started as a track photographer in Central Florida, then in Upstate New York and Las Vegas.

Doug moved into sponsorship 18 years ago and has secured sponsors including the brands below.

HostGator.com

Upiller.com

Aftershocks

Reality.com

Mattos Designs

J5 Clothing

Away from the track, Doug enjoys traveling with his wife and photography, and he produces an animated light show synced to music. His display ranks among the top 10 residential holiday displays in Las Vegas.